​Amanda Steelman
Copywriter | Huntington Beach, CA
Video Content
During my time at Too Faced, I had the pleasure of writing copy and creating scripts for branded videos. The following video I provided copy for was created to promote the launch of Too Faced’s 20th Anniversary collection.
Product Packaging
I pride myself on the packaging copy I created over the years at philosophy and Too Faced. My packaging copy responsibilities included product names, product descriptors, philosophies, descriptions of features and benefits, and shade names.
Digital Marketing
I have a lot of experience working with Ecommerce Teams to create compelling copy for digital marketing campaigns. My expertise include consumer emails and text messages, social media posts, digital ads, homepage banners, product description pages and landing pages. Below are some of my work samples from philosophy, Too Faced and KEVIN.MURPHY.
Retail Marketing and Events
I also supported the retail marketing and event teams at philosophy and Too Faced by writing copy for flyers, bounce back cards, in-store event materials, direct mailers, and product catalogs. My work for KEVIN.MURPHY includes a shipping insert and some pages from last year's LOOK.BOOK, a beautifully branded editorial piece that showcases the year's campaign, new products and existing collections. The LOOK.BOOK is distributed to salons for stylist inspiration and for consumers to gain familiarity with the brand.
Print Advertising
I have also had the pleasure of writing copy for print ads, including a Too Faced Natural Eyes ad featured in Brides magazine and two philosophy ads featured in United Airlines Hemispheres magazine.
Press Materials
During my time at philosophy, I supported the Public Relations team on many projects. The materials below are just a few of the press booklets and releases I have written to introduce new product launches and collections to national press editors. These materials are often accompanied by a gift for the editor. The "I'm grateful to you" card accompanied the giving grace fragrance press book to promote the theme of giving back to others.
